The idea of men wearing makeup is something that has had a bit of a boom in recent years, and none more so than in South Korea. It seems that guys in the country absolutely love wearing it to such an extent that they spend in the region of $1 billion every single year, which makes them the biggest spenders in the world in this particular market.
Not only that, but they say that as much as 20% of all South Korean men state that they use makeup on a regular basis, which is also a huge percentage when compared to anywhere else. It is not quite certain as to why they seem to have this kind of fascination with it, but there is no doubt that it is an industry that is growing, so if you want to show off about your beauty knowledge, this is one fact that is probably going to end up stopping the conversation in its tracks.