When it comes to logos that are famous around the world, the golden yellow arches of McDonald’s must rank as one of the best. As soon as you see the top of an arch, you know instantly what it is that you are looking at, and it is a color that is seen at every single McDonald’s around the world from Seattle to Shanghai.
Well, everywhere apart from one single location.
Now, you might think that the location would be in some strange country where they just don’t get the concept of McDonald’s, but you would be incorrect. Instead, the location is right there in the United States.
Head to Sedona, Arizona, and there you will find that their McDonald’s has used a pale blue color for the famous arches rather than yellow. You would think that this would outrage McDonald’s as it is all part of their branding, but that doesn’t seem to be the case.
Instead, the city government had already banned the use of yellow when they granted permission for the McDonald’s to open, and it was all down to how they wanted to preserve the city. In Sedona, there is a lot of natural red rock, and the city government thought that the yellow arches would just not work against that backdrop, resulting in them making the owners change it to turquoise.
Somehow, the idea of it all being turquoise just doesn’t seem right.