It seems that some companies feel that they are able to make certain requests that would otherwise sound crazy to others. Take McDonald’s and their request to Greenpeace back in 1995.
McDonald’s decided that they were not against Greenpeace protesting against them where they would be critical of the company. Instead, they decided that they would be fine with it, but only if they did so in private and amongst their friends, in other words they never wanted them to go public with their protests.
Greenpeace did decide that this is what they wanted to do but there was one stipulation that had to be followed by McDonald’s if they were to then hold their part of the bargain. It involved McDonald’s agreeing that they would not go ahead and advertise their business or market it to anybody apart from their friends and in private. As you would expect, McDonald’s turned down that particular request and things just carried on as normal.