EVA offers a truly one-of-a-kind flight experience in the company of a beloved icon: Hello Kitty. The airline has a partnership with the Hello Kitty brand, as well as numerous planes that are Hello Kitty-themed. The flight experience begins with a pink gate at the airport centered around the character, including a gift shop that puts all other airport gift shops to shame.
Depending what flight passengers are on, the seats are made up with Hello Kitty pillows, blankets, and even a barf bag. Snacks are served in packaging with Hello Kitty designs, and the bathroom is filled with Hello Kitty-printed toilet paper. Before landing, guests can choose to purchase items from a catalog, ranging from a Hello Kitty model airplane to a Hello Kitty apron.