Have you ever spent time wondering about how finely tuned the link is between commercials and sporting events? Everything appears to be down to a fine art, but that has not always been the case.
Of course, when something goes wrong, if you would think that the viewer at home would miss the start of the sporting event just because the commercial had managed to over-run, well you would be wrong.
Back in 1967, the Super Bowl was on the road to becoming the commercial success that you would imagine it would be. Advertising revenues were climbing, and for NBC there was a serious amount of cash to be made.
However, it seems that NBC perhaps got a bit greedy, which led to them having their commercials on for longer than intended. As a result, the viewers were still being advised on what to buy when the second half kicked off. You would have thought that this would be the end of it, but it seems that the power of advertising was too strong. Remarkably, officials told the Packers that they would need to start all over again simply because the viewers had missed it!
From that moment on, you can guarantee that the networks paid even closer attention to their commercials to make absolutely certain that nothing went wrong with their timing.